Online Essay Writing Service

Online Essay Writing Service That’s why we have affordable prices so that every student can get well-written papers on any topic. 24/7 support is ready from active and smart writers who are ready with their practical field experiences to meet with the interests of the students. Experienced academic writers always deliver the unique and fresh written articles to match your interest levels. Search the best cheap essay writing service and accomplish your plans with successful integrations and having great choices to deliver the right confidence levels. Writing dissertations, theses, and coursework is as easy as shelling peas for them. Choose us for your extensive papers and get discounts. Whether you need a paper done from scratch or have a draft to proofread, we have experts to collaborate with you. Each of our writers and editors has a Ph.D. or Master's degree, and we choose the best ones for you. But Ms. Mbugua said she loved learning, and sometimes wished that she were the one enrolled in the American universities she was writing papers for. A government loan and aunts and uncles helped her pay for college. But she also worked, landing in an office of 10 writers completing other people’s assignments, including those of American students. The Virtual Wrting Tutor is primarily an English Second Language grammar checker. As such, my goal is to make the Virtual Writing Tutor the best ESL grammar checker to help learners of English as a Second Language. If a machine could catch all the surface errors my students make on their writing, what other aspects of my students' writing would I want to spend more time on? Instead of thinking of writing as a grammar test, you will be able to see it as communication. They are familiar with all the citation formats and have the necessary knowledge of various subject areas. As you can see, we do everything we can to make custom writing simple and convenient. When writing essay is a very important task and you need a high-quality paper that meets your requirements delivered on time. We are different from other custom writing services because we care about everyone who asks us for help. The boss stayed up all night, bidding for work on several sites, and then farmed it out in the morning. Some of the websites operate like eBay, with buyers and sellers bidding on specific assignments. Others operate like Uber, pairing desperate students with available writers. It may also help dyslexics, professional bloggers and university students. The price is right since the Virtual Writing Tutor is 100% free. When assigning a helper, we mind his/her level of expertise, field of proficiency, and current workload. Our custom essay writing services will help you in any situation. We always check our papers several times to make sure that they meet academic standards and are perfect in terms of content, grammar, structure, and style. Otherwise, we wouldn’t be able to deliver papers of the highest quality. Not only do we have great writing experts, but also professional editors. Either way, the identities and locations of both the writers and the students are masked from view, as are the colleges the assignments are for. A screen shot of EssayShark’s homepage, advertising essay writing services. Teachers should stop thinking that they have to compete with grammar checkers and view them as an assistive technology that can help reduce some of their correction load. If you are feeling afraid of losing your job to a grammar checker, you don't understand your job very well. Providing corrective feedback on errors may be a huge part of your workload, but ask your self this.

10 Tips for New Tutors

1) Teach real lessons; don’t just go over practice tests Yes, the amount of time you can spend just teaching material is obviously subject to time constraints; and yes, there is a small subset of mostly high-achieving students who just need to take practice tests and go over what they missed. However, virtually all students in the low-middle score ranges are missing specific pieces of knowledge, and getting taught the material while working through actual questions that involve additional, potentially unfamiliar pieces of knowledge, is often overly taxing for their working memories—there are just too many pieces to juggle. Unless you are very pressed for time, use the student’s diagnostic to figure out what they actually need to learn, and spend some time just teaching it to them before gradually relating it to the test. Repeat for as many concepts as necessary, gradually moving to full-length sections and then tests as students become comfortably with the material. 2) Remember that novices and experts learn differently Students who are just beginning prep and who have a weak background in a particular subject matter require explicit, direct instruction; there is nothing to be gained from making a student who can barely recognize parts of speech flail around trying to â€Å"discover† grammar concepts. Yes, students need to be engaged, but if they don’t have the necessary background knowledge, it’s unfair to expect them to figure things out. If you’re trying to nudge them in a particular direction and they’re not getting it, stop and just teach them whatever it is you want them to learn. Its okay, really. Better yet, forget the nudges and just teach. Youll waste less time, and youll get to more advanced material faster. On the other hand, more advanced students need to be pushed to apply their knowledge on their own; you do not want them to become dependent on you (you wont be sitting next to them during the test, after all). If they don’t know an answer right away, don’t tell it to them; make them figure it out, even if that involves some awkward silences. It’s ok for them to spend five minutes grappling independently with a problem while you observe. 3) Keep reviewing old material Students will often not really learn a particular concept the first time you teach it, no matter how well they appear to understand it at the moment. You *cannot* assume that a student has internalized new information after a single lesson, and you must be prepared to teach the exact same thing multiple times. (Yes, this can be tedious; yes, you may start to feel like a broken record. But this is part of what you sign up for when you tutor.) Better yet, start with the assumption that whatever you discuss during a give   session will not be fully retained, and start by quizzing the student on it the next time you meet. A couple of sessions after that, come back to it and quiz them again. If they have to periodically work to retrieve the information (forced recall), it’ll be a lot more likely to stick. 4) Go over all the questions, not just the ones the student got wrong Otherwise, you have no idea whether the student actually understood how to work through a question, or whether a right answer was just a lucky guess. (Obviously this applies less to very advanced students; use your judgment with them.) 5) Have students explain things to you When you’re discussing how they worked through a question, or trying to understand why they did x as opposed to y, make sure that you’re not putting words in their mouths: they should be narrating their process to you, not the other way around. Your goal is to really try to understand their thought process; if you jump to conclusions too quickly, you may overlook gaps in their knowledge and miss opportunities to teach important concepts. Note that you may need to ask pointed questions, in some cases repeatedly, to elicit the necessary information, e.g., what about the commas made you cross B) out? Students will not always be able to provide this type of insight unprompted. Also keep in mind that many sixteen-year-olds (indeed, many adults) don’t have the metacognitive skills to accurately assess what or how much they’ve learned; moreover, the lower their baseline knowledge, the less accurately they’ll be able to self-assess. The fact that a student tells you they understand something, or that they nod and say, â€Å"Yeah, that makes sense, does not necessarily mean that they really get it, or that they can apply the knowledge independently. Don’t assume; get proof. And above all, don’t let them guess. That might work in school, but your job is to pinpoint exactly what they do and don’t know, not to just move on if they happen to get lucky and to hit on the right answer. 6) Don’t assume students can derive applications from general principles A major weakness of many test-prep programs is that they focus on general concepts without methodically considering the various ways they can be applied. To take the example of subject-verb agreement, it is often wildly insufficient for students to understand the broad idea that verbs must agree with their subject in number, and to recognize the most obvious types of disagreement (e.g., the boy sit). Rather, unless a student can intuitively use logic to identify subjects and verbs in the absence of grammatical knowledge, the ability to recognize disagreements in *all* their forms requires mastery of a wide range of skills, including—but not limited to—the ability to identify singular vs. plural verbs, prepositions and prepositional phrases, non-essential clauses, and gerunds used as subjects. For many kids, each piece needs to get taught separately and explicitly, and must be gone over multiple times. This is really complicated stuff for a lot of students, and you need to be able to gauge how much of it they can internalize at a given point vs. how much of it is likely to go flying over their heads. A kid who struggles to remember that singular verbs end in -S, for instance, probably isn’t ready for that  used as a subject, and if you do encounter a question testing this construction, you might be better off skipping it entirely. Remember that it does not matter one whit whether a student can, for example, recite the definition of preposition if they cannot actually recognize when a word is and is not one. Have them give you examples, or ask simple questions that require them to apply the knowledge (e.g., why can’t we put a comma before this word?). Do not just ask for definitions. 7) Don’t take background knowledge for granted If you’re a natural test taker and are accustomed to being surrounded by other high achievers, you need to realize that your students may not know much of what you take for granted, and that they might require much, much more time and repetition to master certain concepts. In fact, concepts that make intuitive sense to you may required repeated discussions and in some cases may never really click. What this means: if you are using any sort of even semi-technical terminology, make sure you either check that the student knows it (have them demonstrate it, no yes or no questions) or provide a definition yourself. You don’t want to launch into a 15-minute discussion of pronouns when a student isn’t even really sure what they are. Remember that the lower a students score, the more glaring the gaps, and the more likely they are to interact in unpredictable and sometimes bizarre ways. To give some random examples, I eventually learned not to assume that students: -Could tell when a statement was and was not a sentence -Knew what was meant by â€Å"author’s argument -Knew that discussing an idea was not the same as agreeing with it -Knew that the plural of â€Å"it† was â€Å"they† (not â€Å"its) -Knew that singular verbs end in -S and plural verbs do not -Could tell when an unfamiliar word was a person’s name -Could read the words on the page in order, from left to right -Could distinguish between similar-looking words 8) Don’t over-explain  simple concepts One of the biggest traps I’ve observed for many new (and not-so-new) tutors is the tendency to try to turn relatively simple, straightforward concepts into unnecessarily convoluted ones. Sometimes this is driven by the need to show off, but I suspect that just as often it results from tutors’ sense that they’re somehow shortchanging students, or depriving them of a profound learning experience, if they don’t have an in-depth discussion about every question. The problem is that not every question merits a drawn-out explanation, and spending time on these items 1) makes them out to be much more complicated than they are (and encourages students to waste time on them), and 2) takes time away from issues that do require extensive discussion. Two typical examples are wordiness and idiom questions: for the former, there is nothing to be gained from repeatedly discussing what specific type of wordiness is involved (e.g., redundancy) when the answer can be gauged visually in a second or two; for the latter, there is no logic or reason to the answers, and thus nothing that can be applied to future questions. Provided that a student understands what an idiom is, there is zero reason to waste time on them. For a good example of what I mean, see this YouTube video. The tutor spends several minutes explaining that a semicolon is equivalent to a period, a surpassingly simple concept that can be taught in all of three seconds. When students have difficulty with it, it is virtually never because they can’t understand the rule, but rather because they don’t really grasp what a sentence is. That’s a serious problem that does merit a very in-depth conversation (multiple conversations, actually), but it isn’t even on a lot of tutors’ radar. 9) Make sure you know what’s actually on the test This might sound incredibly obvious, but I keep running across tutoring-company social media posts/videos (primarily Instagram and YouTube) that deal with rules and concepts not actually tested (e.g., the Oxford comma, the distinction between â€Å"where† and â€Å"in which†). I can’t really gauge how widespread the problem is, but suffice it to say that there’s a lot of misinformation floating around. If you can target the actual concepts that show up on the actual test, and nothing else, you’ll already be ahead of the game. If you’re can’t spit out an impromptu list of exactly what students do and don’t need to know, I’d recommend sticking exclusively to ACT or College Board material. Most third-party tests contain significant inaccuracies, and while certain questions might be useful for solidifying particular concepts, there are enough issues that you should be very careful with this material unless you know exactly what students should avoid, and why. And in a similar vein†¦ 10) Make sure you know what the questions are actually testing Again, duh, but I’ve seen tutors get seriously sidetracked by questions that appeared to be testing one thing but were actually testing something else, and then waste half an hour discussing a concept irrelevant to the question at hand. Subject-verb agreement questions, for example, often masquerade as tense questions—that is, they include answers in different tenses but only one option that agrees in number. So while students do need to understand tense, having them focus on the difference between the present and the present perfect when that concept is specifically being used as a distraction does them a major disservice from a test-taking standpoint. I really want to emphasize this point: one of the main goals of test-prep tutoring—as opposed to subject tutoring—is to teach students to work efficiently. Students will be taking the test for three-plus hours, and they need to conserve their energy. Teaching them to quickly identify exactly what questions are testing is just as important as teaching them to figure out the answers. A handful of questions will genuinely require significant time to figure out, and students should have a comfortable â€Å"cushion so that they don’t have to worry about taking their time when they really need to.

Effects Of The New Age Of Technology - 871 Words

The Effects of the New Age of technology Just as students grow up around the world have everyday, technology also finds a way to grow and become better and better. It was only 20 years ago when we didn’t even have advance computers or even the thought of creating smart phone. Around 20 years ago, there was hardly any information on the Internet because it had just gotten started. Also it was a lot more expensive because there was very few people who owned anything like a computer or especially a mobile phone. This goes to say that all our information and research all came from books, also our way of communication was way more social than just texting or call someone. Due to how well this century is doing, technology is very much replacing the way we communicate and within this paper, I will be pointing towards the way these changes affect our social status. We are in the century where everything is controlled by technology. Everywhere we turn something is touch screen, high tech or smart technology. So how does all this technology impact the social benefits of those around us? For everything we participate in that has a social tie to it, we get requests to add that particular organization on Facebook and follow them on twitter. Now according to The Social Media Revolution, â€Å"many claim that social media platforms like Facebook rarely spawns deep conversations and often seem to dwell on inanities† (may, 2012) Facebook is one of the main media driven technology that getsShow MoreRelatedEffective Devices And Its Positive Effect On Children1725 Words   |  7 Pagesemploying appropriate devices and its positive effect on children, children at an early age can use computer programming and computerized exercises in a method in accord with educationally appropriate implementation (Bern, Horn 2010). 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Of Mice And Men Is More Than Just The Tragedy Of Essay Example For Students

Of Mice And Men? Is More Than Just The Tragedy Of Essay Lennie; It Shows ThThe world in the 1930s was a very uncaring place. Due to the depression, many families were split up, so loneliness was running ramped. Ranch hands were thought of as the loneliest people in the world Guys like us, that work on ranches, are the loneliest guys in the world (page 15). Loneliness wasnt the only kind of sadness and suffering that was endured by the workers. Lost dreams, discrimination and being disabled were only some of the problems faced. But these were not only limited to workers, women also felt these kinds of sadness and suffering a lot. In the book, Crooks, Curleys wife and Candy are the main examples of these. Crooks is a black stable hand who has been called Crooks due the hunched back he has after a horse kicked him. In the 1930s, being black was an extreme disadvantaged. You would be discriminated for your colour and this would lead to loneliness. Crooks was always being blamed for everything that went wrong even though he was hardly involved. The boss picked on him because of his colour An he give the stable buck hell (page 21) Ya see the stable bucks a nigger (page 21). Candy says this when George and Lennie arrive at the ranch and after Candy said that Crooks was a nigger, George accepted the boss treatment of Crooks. Another time Steinbeck talks about Crooks being discriminated was when he writes about the Christmas party where Smitty took after Crooks and the men did not stop the fight because Crooks was black, but did not allow Smitty to use his feet in the fight due to Crooks disability. Crooks has a room to himself because the guys wont let him into the bunkhouse because he smel ls. This makes Crooks a very lonely man. Candy says Got books in his room (page 21) as if that is some sort of replacement for the company of another person. A guy goes nuts if he aint got nobody (page 72) I tell ya a guy gets too lonely an he gets sick (page 72). This Crooks way of trying to explain to Lennie that Lennie is a lucky man to a friend like George, and he is also saying something about his own death to loneliness. Curleys wife experiences nearly, if not more sadness and suffering than Crooks. She is discriminated like Crooks, but for a different reason. She is a woman in a mans work place as George says it Ranch with a bunch of guys on it aint no place for a girl (page 52). This also makes her lonely like Crooks, and is always trying to interact with the ranch hands Ever time the guys is around she shows up (page 52). The ranch hands dont want to talk to her because they think that a job is better than none Shes gonna make a mess (page 52) Shes jail bait (page 52). Whil e most of the ranch hands have a dream, so does Curleys wife. Her dream is a lost dream of becoming a movie star Coulda been in the movies (page 87). Her lost dream makes her feel like there is nothing to live for and that is why she married Curley. Candys dog was Candys only true friend. After he allowed Carlson to kill his dog, he losses the only thing that he has every truly loved. Candy feels a lot of loneliness on the ranch because he is an old disabled man. He has no family and after his dog is gone, he has no one. Because he is disabled, people look at him differently to a man who isnt disabled. He is discriminate because he is look at as a swamper who is nothing more and is not spoken to by many people. He looks at Curleys wife as a woman who doesnt know her place, even though she is much like him. He has a feeling that he will be sacked soon because of his disability and age Theyll can me purty soon (page 60) so he joins in on the dream of George and Lennie, as a way to escape his loneliness. .uf457abff5da705f0aa7435ef059bb932 , .uf457abff5da705f0aa7435ef059bb932 .postImageUrl , .uf457abff5da705f0aa7435ef059bb932 .centered-text-area { min-height: 80px; position: relative; } .uf457abff5da705f0aa7435ef059bb932 , .uf457abff5da705f0aa7435ef059bb932:hover , .uf457abff5da705f0aa7435ef059bb932:visited , .uf457abff5da705f0aa7435ef059bb932:active { border:0!important; } .uf457abff5da705f0aa7435ef059bb932 .clearfix:after { content: ""; display: table; clear: both; } .uf457abff5da705f0aa7435ef059bb932 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uf457abff5da705f0aa7435ef059bb932:active , .uf457abff5da705f0aa7435ef059bb932:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uf457abff5da705f0aa7435ef059bb932 .centered-text-area { width: 100%; position: relative ; } .uf457abff5da705f0aa7435ef059bb932 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uf457abff5da705f0aa7435ef059bb932 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uf457abff5da705f0aa7435ef059bb932 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uf457abff5da705f0aa7435ef059bb932:hover .ctaButton { background-color: #34495E!important; } .uf457abff5da705f0aa7435ef059bb932 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uf457abff5da705f0aa7435ef059bb932 .uf457abff5da705f0aa7435ef059bb932-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uf457abff5da705f0aa7435ef059bb932:after { content: ""; display: block; clear: both; } READ: Nutrition Behavior Change Project EssayLoneliness is an inevitable fact of life that not even the strongest can avoid. Throughout the story, Of Mice and Men, the reader discovers the many sources of solitude, primarily being discrimination. Crooks, Candy and Curleys wife all suffer the previous injustices resulting in loneliness and isolation. They learn to cope with their loneliness through their interest in Lennie and Georges friendship. Each of these three characters confides in Lennie with the confidence that he will not tell. George also, in a way, confides in Lennie. As Crooks puts it so well A guy can talk to you an be sure you wont go blabbin (page 70). The death o f Lennie and Curleys wife are just a part of the bigger picture of sadness and suffering in the book.

Strategic Markeitng Managemnt(Carrefour) Essay Example

Strategic Markeitng Managemnt(Carrefour) Essay Strategic marketing management Company Information Carrefour Group, in the past 40 years have grown to turn out to be one of the world’s leading distribution groups. Carrefour began its journey in 1959 which was established in France by the Defforey families and Fournier. The name Carrefour came into existence as shops were located on thoroughfare, which literally means a place where it’s convenient to shop. Carrefour hypermarket was first opened outside France in Belgium and the first in Brazil, outside Europe. The group currently operates in three major markets: Latin America, Europe and Asia, also including China, Brazil, Indonesia, Poland and Turkey. Carrefour has set its foot in 34 different countries. Carrefour Group is number 2 worldwide and number one in Europe with over 476,000 employees with four main store formats like: Hypermarket, super market, discount stores and convenience stores. Ambition and everyday values: With one ambition, that is ‘making Carrefour the preferred retailer wherever in operates’ with three pillars which support and make it happen : Client- Oriented Culture, Transformation and innovation, which is followed by everyday values which are: Committed, Caring and Positive which in turn help Carrefour to achieve their value which is ‘ to make Carrefour a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day’. 1. We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Strategic Markeitng Managemnt(Carrefour) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Discuss the role of strategic marketing in an organisation John Scully defined strategic marketing as ‘a series of integrated actions leading to a sustainable competitive advantage’. Another definition of Doyle (1998) defines, ‘strategic marketing as planning for the organisation to utilise the optimum resources and make tactics to achieve the overall objectives of the organisation’. The strategic marketing brings the following advantages to an organisation: 1. Brings competitive advantage to the organisation by making themselves different from the competitors (Doyle, 1998). Carrefour group in case of pricing use ‘everyday low prices’ strategy, which ensures cheaper good with superior quality, which pulls in customers. 2. Increase the business capability by guiding the managers with the clear direction (Doyle, 1998). Carrefour knowing both their internal and external strength and weakness sets strategies which guide the employers and employees in the right direction. 3. Helps in analysing the market, competitor analysis, product/service analysis, classify the segments, target the customers, and position to the audience what they offer (Doyle, 1998). Carrefour group uses strategic marketing to investigate not only competition but also the competitive advantage the others have and along with it analyse the market growth and potential of retail industry. 4. The best approach to increase the sale, communicate and deliver the value is strategic marketing (Doyle, 1998). Carrefour interact and communicate through their customers by getting feedback, advertising, promotions which attract new customers, which helps to increase brand value at the same time create a position for itself in the customers mindset. 2. Explain the processes involved in strategic marketing and evaluate the links between strategic marketing and corporate strategy Marketing Planning Process Market Planning Process Market planning is the process in which the organisations monitors and control the internal and external opportunities and challenges to maximise the profit by delivering the value to the customers. This is called as situational analysis. The market planning process should be aligned with corporate strategy to achieve the corporate objectives (McDonald, 2008). Market Planning Process: Figure 1: Market Planning Process (McDonald, 2008). Corporate strategy Carrefour group aims to satisfy every customer expectation and satisfaction with professionalism and offer best possible prices (everyday low prices) for high quality products and services and grow to become the number one hypermarket in the world. Internal analysis Strength 1. Wide market presence 2. Skilled labourers 3. Multi-format strategy 4. Strategic acquisitions 5. Presence in 34 countries 6. Expanding and growing market. 7. Strong brand in world retail industry 8. Pioneers in hypermarkets. Weaknesses . Decline in operating margin. 2. Entry of competitors with new strategies. 3. Low like-for-like sales in domestic market. 4. All countries may not accept the pricing strategies(JAPAN) 5. Strategies are same throughout different countries, which may not be acceptable by the customers. 6. Poor E-commerce performance. 7. Weak positions in Asia and Middle East countries. Opportunities 1. Rebranding the champion b rand stores 2. Entry into emerging markets like China, Poland, Turkey, etc. 3. Focus to boost non-food sales 4. Strategic acquisitions and joint ventures 5. Development in discount stores. 6. Maintain better labor relations Threats 1. Low consumer confidence (since low price, customers have a notion it may be low in quality, especially Japanese customers). 2. Fierce competition 3. Wal-mart low prices is a threat 4. Rising labor cost. 5. Terrorism and instability in Africa and Asia 6. Entry of new players. External Analysis Ansoff Matrix Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). According to IMAP retail report published in September 2010, it says there were around 1409 transactions which valued at $17. 1 billion. Two major transactions: Kohlberg Kravis Roberts and Lotte Shopping Co. , represented alone around $2. 7bill ion which is nearly 15. 8percent of total dollar volume. In geographical terms, United Kingdom had the highest transaction volume of $3. 9billion with a total of 161 transactions in last 12 months till September 2010. United states fall second to a total value of $3. 4 billion USD. This report ultimately shows that the retail industry is growing worldwide at tremendous rate. Carrefour group along with the competiton made strategic acquisitions as below: †¢ Acquired 4 hypermarkets in Spain(2006) †¢ Acquired 6 hypermarkets in Taiwan. †¢ In 2005, acquired 10 hypermarkets in Brazil and 2 Turkish retail banners, including 12 hyper nova hypermarkets in Poland. They followed a pricing strategy called ‘everyday low price’ strategy where they provide goods at low rates each day and low when compared to other retail chains. They attract almost every new customer with ease due to their pricing strategy, but Japanese customers where the only ones who didn’t accepted the strategy and Carrefour at the same time was not able to keep up with the fashion trends of Japan. Marketing Strategy Carrefour aims at giving customers the best where ever it operates. By meaning preferred retailer it means drawing customers to shop to which they are loyal. It also means making customers want to visit, keep visiting the stores. For this very purpose Carrefour puts a low price for their products and keeps promotion and exhibitions for their shops which attract new customers keeping in mind their social commitment and corporate social responsibility. All strategies implemented or decided are always in line with the corporate strategy which is to achieve results. Implementation, Monitoring, Control and Forecast After setting the top level strategies, they analyse the business internally and externally and set the market strategies. They will communicate their plan to the stakeholders (agents, lecturers, staffs, etc). They will allocate their resources like finance, HR and physical resources to achieve their strategies. They monitor the progress of the plan through means of number of students, profit, and other key performance indicators. If the plan is not going in their way they make alternative plans or they try to control the situation as much as possible. With current analysis and market growth they forecast the future of their institution. Carrefour has B2B strategy in which implementation has three different levels, which are: local approach, regional approach with global co-ordination and finally global approach which have standard processes and shared tools. Monitoring and control is done by strategic partnership, advanced collaboration and entry ticket. Forecast at Carrefour is done by analysing the financial accounts and looking into the daily achievement of targets and set goals. 3. Assess the value of models used in strategic marketing planning SWOT analysis According to Johnson et al (2005) â€Å"SWOT analysis is used to identify the internal capability or strength and weakness of the organisation, deals with exploring and capitalising the opportunities and threat involved in the changing business environment. † Based on the internal analysis of the organisation CAMS can plan their strategic marketing, if they are strong the make offensive strategy (expansion and penetration) if they feel that they need to improve more than they should go with defensive strategies (retention, pricing, promotions, etc). Refer 2. 2 where the Ansoff matrix can be used a tool to identify position of the CAMS in the market. Situation analysis can be used along with market analysis to make the effective marketing planning. Carrefour strengths and weakness: Strength: 1. Largest hypermarket chain in terms of size. 2. Wide market presence 3. Ranked third in terms of profit in industry after Tesco and Wal-Mart 4. Multi-format strategy 5. Operating in 34 countries 6. Selling number of products with its own private brands. 7. Strategic acquisitions 8. More than 50% sales of the company come from France. Weaknesses 1. Reduce operating expenses. 2. Decline in operating margin 3. Weak position in Asia and Middle east countries. 4. Low like-for-like sales in domestic market. 5. Poor E-commerce performance 6. Too much time in opening new stores. Opportunities 1. Joint venture acquisitions for more expansion. 2. Rebranding champion stores 3. Improve sale performance 4. Reduce operating cost 5. Maintain better labor relations 6. Entering emerging markets 7. Focus to boost non-food sales 8. Develop discount stores. Threat 1. Fierce completion 2. Wal-marts low prices. 3. Low consumer confidence 4. Entry of new players 5. Slow expansion outside France. 6. Rising labor cost 4. Discuss the links between strategic positioning and marketing tactics Ansoff matrix is tool to find the market position of the organisation in the current market. This matrix will to find about position of the organisation serving the particular target market (Hannagan, 2002). Market penetration |Product Development | |Market extension |Diversification | Existing Market New Existing New Products Source: Adapted from Hannagan (2002). Carrefour group presently is running with around 495,000 employees and operating in 34 countries world wide. Carrefour offer a wide range of products like cosmetics, groceries, bakeries, every house hold items, including food items. Strategic positioning is positioning the organisation in the target market (image of the industry or organisation to the target audience) (Kotler and Armstrong, 2010). Marketing tactics is logical actions performed to position themselves in the markets (actions or steps taken to position themselves) (Kotler and Armstrong, 2010). The marketing strategy of Carrefour is mainly to offer goods at low prices and great quality and hence attract more customers. The group also provide promotions and exhibitions for its customers at various outlets. Now Carrefour has entered the Asian markets and also Poland, Turkey, etc. Also the B2B strategy which has been implemented gave out a positive result. 5. Analyse the merits of relationship marketing in a given strategic marketing strategy Relationship Marketing According to Payne et al (1998) the relationship is attracting, enhancing and maintain good customer relationship among the customers. The relationship is maintained between the existing customers and organisation through services and selling, by retaining the old customers they can grow in the market by getting new customers. The merits of having relationship marketing in Carrefour are a) they can get more customers through after sales feedback, b) offer bonus points and discounts for loyal customers which is possible by providing them with loyalty cards, c) advertising and promotion costs could be reduced through word of mouth marketing which is possible through loyal customers, d) market expansion, technology implementation, maintaining corporate social responsibility all is possible retaining existing customers, e) close relationship with existing loyal customers in form of special discounts for loyalty card holders, and f) which in turn ensures more customers due to referencing from old customers which saves cost on finding new customers. 6. Use appropriate marketing techniques to ascertain growth opportunities in a market Segmentation and targeting: According to Kotler and Armstrong (2010) segmentation is dividing the entire market according the buyer potential. Some of the types of segmentation are demographic, behaviour, psychographic, and geography. This technique is used to find out the potential users of the product or the service that we target to sell or produce. Targeting is selecting the clients to serve from the various segments selected (Kotler and Armstrong, 2010). Carrefour group can develop the existing stores located in Asia and Middle east countries which are facing problems. This may be done by having mergers or acquisitions with the retail chains established there. This provides Carrefour an ease to enter the market as well as use the raw materials or any transport medium which the merged company used. It also help to build contacts with suppliers and customers of the merged company, which brings new customers and increase in revenue can be guaranteed. Entry in Japan was failure, but they could again study the market in Japan and re-enter with a big bang which will help them capture the market in no time, but a different pricing strategy should be adopted in order to change their notion that ‘cheaper goods are low quality goods’. 7. Plan how to use marketing strategy options in a market Cost leadership: Porter (1985) said that when the organisation aims to provide the products or services at the minimum price, their strategy becomes cost leadership. They will compete with pricing from the other competitors. Mostly this technique is used when the clients are highly sensitive towards the price. Customers in today’s world are very price conscious as well as quality conscious. They are ready to pay higher price but without compromising on quality of the product. But Carrefour has product for all types of customers be it rich, middle class or poor. All good keep up their quality in low price too. This satisfies the middle class people’s needs to a certain level. Higher class customers may opt different or same goods at higher price. Giving product at low price is possible due to mass production as the customer base is huge. Own production plants act as a competitive advantage for Carrefour which puts the new entrants to re-think is their entry correct or not. 8. Create appropriate strategic marketing objectives for a market Marketing strategies for 7 P’s McDaniel and Gates (1998) defined marketing mix as â€Å"the unique blend of products, price, promotions, place and distribution to meet the specific demands of the customer. † They said the organisation or the marketing manager should focus on the 4 P’s and frame their plan according to their marketing strategies, each element should be focussed by the manager’s else entire plan will be failed. But now as technology got advanced and also the advancement in marketing areas and emergence of new theories, the 4 basic P’s of marketing mix has become 7 P’s, which are namely: product, price, place, promotion, people, physical distribution and process. Considering the product, price, place and promotion aspect of marketing mix, Carrefour has a wide range of product line and product extension. They see that there is no compromise on the quality of the product and since they produce most of the products in their plants, they are able to produce it at cheaper rates, which make them easy to sell at lower rates. The pricing strategy of Carrefour that is everyday low price is a niche in those times which they were able to implement with ease. Place and promotion of the stores and products are of vital importance. Access to market and customers convenience have to be checked before finalising the location and continuous promotion of stores and product should be there in order to keep up with the market. People, physical distribution and process are the latest in the marketing mix. People in general mean the, customers. Carrefour see’s that they meet their customer requirements and expectations when they do shopping. Distribution handling of Carrefour is done by themselves with the large trailers they have which they move to each stores in particular areas and delivering the products. 9. Report on the impact of changes in the external environment on a marketing strategy Marketing strategy Carrefour group share a common dream of a business that is recognised and loved for helping its customers and consumers enjoy a better quality of life, each and every day. This is ensured by three main pillars of Carrefour which are: commitment, caring and positive nature. Rising expectations: The number of consumers, consumer’s needs and fashion too is having a changing trend. One can say this is as a result of globalisation, which increases customer expectations and their standards. Customers prefer high quality goods with reasonable price. In case of luxury items it’s different, as potential customers go for high priced products and quality is in-compromisable. Carrefour carefully understands the customer needs and requirements with the change in trend and then produces which are in budget for them. Target market of Carrefour in general is the whole market where ever they are. Segmentation is possible in areas where its price sensitive. When we take the case of products, they avail products for different age. Let it be a baby, child, teenager or an adult, there are products that suits everyone. Customers are given suggestion box to give their feedback on products as well as the service rendered for them at time of shopping. This helps Carrefour improve its existing method of executing plans. Keeping a close eye on competitors pricing strategy and customer retention method, boosts Carrefour to think of innovative ideas to tackle their rival. 10. Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy Marketing strategy: Carrefour sees that their service and product as well, satisfies their customer in all ways and are meeting their expectations. This is not only to increase customer base and revenue, but also maintain and achieve their corporate social responsibility. Carrefour also integrates sustainable Strength and Weakness of Carrefour based on marketing strategies: Strength †¢ Wide market presence: presence in almost 34 countries helps them to have a wide span in the worldwide market. Multi-format strategy: means having everyday low price strategy and B2B strategy at the same time †¢ Joint ventures/acquisitions in different countries like Taiwan, Brazil, Turkey and Poland was a part of their marketing strategy which helps to expand their market. †¢ Employee base of approximate 495000 around the globe shows its wide network. †¢ Being a pioneer in hypermarkets give them additional competitive advantage among the rivals. †¢ Ranked third in terms of revenue in the retail industry after Tesco and Wal-Mart. †¢ More than 50 percent of revenue come from France which means they have a strong market base in France which makes them a pioneer in the French market. †¢ Strong brand in world of retail industry. Weakness One main weakness is that Carrefour takes too much time in opening new stores. †¢ Poor performance in E-Commerce †¢ Lack of maintaining labour relations. †¢ Rising labour costs make it difficult for retaining all labours †¢ Sometimes consumers may have low confidence; this is clear from failure of Carrefour in Japan market. †¢ Low like-for-like sales in domestic market. †¢ Weak own brand sales. 11. Propose strategic marketing responses to key emerging themes in a marketing strategy Proposal for Strategic Marketing: †¢ Carrefour can target growing countries like India and China to set up a market base as both the countries are in growing stage with a tremendous growth rate. Rather than acquisitions, strategic alliance could be made with another company which enables Carrefour to reach a wider market. †¢ Maintain more close relationship not only with customers but also with suppliers as the chain with suppliers should not be tangled. †¢ Study of market, its customers in essential in order to enter a new market without fail. Failure in Japan is because of lack of market research and study. †¢ Strength and weakness of rivals should be found out which can be overcome by making it as the opportunities. †¢ Political and economical changes and involvement should also be noted before implementing a plan or strategic decision. References Doyle, P (2008) Value based marketing, John Wiley and Sons, United Kingdom Hannagan, T (2002) Mastering Strategy Management, Palgrave publishers, Great Britain Johnson, G, Scholes, K, and Whittington, R (2005) Exploring Corporate Strategy, Pearson Education Limited, United Kingdom Kotler, P and Armstrong, G (2010) Principles of Marketing, Pearson Prentice Hall, USA McDaniel, CD and Gates, RH (1998) Marketing research essentials, Ohio: Thompson Publishing McDonald, M (2008) Market planning and expert systems, Marketing Intelligence and Planning 7(7-8): 16-23. Porter, ME (1985) Competitive Advantage: Generic Strategies, Free Press, New York Websites †¢ IMAP retail report [online]. (2010) [Accessed 13/05/11]. Available from: http://www. imap. com/imap/media/resources/IMAPRetailReport8_23CB9AA9C6EBB. pdf. †¢ finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . Bottom of Form †¢ finance. world of maps [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour swot analysis [online]. (2010) [Accessed 13/05/11]. Available from: . †¢ carrefour [online]. (2010) [Accessed 13/05/11]. Available from: . Corporate Strategy Internal Analysis External Analysis Marketing Objectives/Strategy Plan Implementation and Control

Free Essays on Working As A Teen

Putting objects into bags for other people and getting paid for it doesn’t sound like such a bad job. I mean, it doesn’t take much effort, and for a first job, it sounds like a good deal. Unfortunately, it just â€Å"sounds† like it. Bagging groceries has to be one of the most irritable jobs. After working at Winn Dixie for a year, I hope I never have to go back, at least not to work. And guess who are the main contributors of such frustration: the customers. They all seem to have different attitudes and feelings towards how their groceries are bagged. Some aren’t much of a bother and are just there to get their groceries and leave. Others seem to have stronger feelings towards my work and want more personalized service. The worst kind are the customers who demand a fully customized job and do everything possible to make those ten minutes of work a living hell. The first type of Winn Dixie customer is actually quite pleasant. Their objective is to just buy and leave, and not to worry about how their gallon of milk is bagged alone and in a double paper bag so that their car doesn’t get wet. This customer is always obvious. They’re usually the more social ones, and are sure to at least say â€Å"thank you† for the job. Sometimes, I might even get some help and they will come around, get a bag and share in the bagging experience along with conversation. Customers like these never complain and just leave it up to the employee’s training and common sense. They naturally expect a good job. The more caring, but bothersome type seems to show more concern. They don’t expect a good job as much as the â€Å"buy and leave† type, but want a good job and feel that only if they make suggestions and sometimes insult the employee’s intelligence, they will get just that. The main complaint that this person gives deals with the bread. Usually they want the bread completely alone, in its own bag, on top of everything.... Free Essays on Working As A Teen Free Essays on Working As A Teen Putting objects into bags for other people and getting paid for it doesn’t sound like such a bad job. I mean, it doesn’t take much effort, and for a first job, it sounds like a good deal. Unfortunately, it just â€Å"sounds† like it. Bagging groceries has to be one of the most irritable jobs. After working at Winn Dixie for a year, I hope I never have to go back, at least not to work. And guess who are the main contributors of such frustration: the customers. They all seem to have different attitudes and feelings towards how their groceries are bagged. Some aren’t much of a bother and are just there to get their groceries and leave. Others seem to have stronger feelings towards my work and want more personalized service. The worst kind are the customers who demand a fully customized job and do everything possible to make those ten minutes of work a living hell. The first type of Winn Dixie customer is actually quite pleasant. Their objective is to just buy and leave, and not to worry about how their gallon of milk is bagged alone and in a double paper bag so that their car doesn’t get wet. This customer is always obvious. They’re usually the more social ones, and are sure to at least say â€Å"thank you† for the job. Sometimes, I might even get some help and they will come around, get a bag and share in the bagging experience along with conversation. Customers like these never complain and just leave it up to the employee’s training and common sense. They naturally expect a good job. The more caring, but bothersome type seems to show more concern. They don’t expect a good job as much as the â€Å"buy and leave† type, but want a good job and feel that only if they make suggestions and sometimes insult the employee’s intelligence, they will get just that. The main complaint that this person gives deals with the bread. Usually they want the bread completely alone, in its own bag, on top of everything....

Pick one of three topics about Modern Europe history Essay

Pick one of three topics about Modern Europe history - Essay Example The French revolution took place within the period 1789 and 1799 in Europe history and is the most active politically and socially with upheavals. The participants majorly included country liberals and radicals with a common agenda to take the country to the next governance stage (Voices from the battle of the Somme, 1990). In my view, the events shaped the history of Europe positively and brought into the minds of many people demand democracies and republican as opposed to theocracies and absolute monarchies. The revolution was full of warlike activities and global conflicts, which stretched the Caribbean towards the Middle East. It marked an imperative change phase for the entire Europe continent (sieyes, 1998). The unity among citizens of a nation and the spirit to fight for a country was evident in the Napoleonic war where Emperor Napoleon in the French empire led to marked series of coveted conflicts against many powers and coalitions in the continent Europe. The European armies were the immediate reformed agents from the war. The use of mass conscription was the major idea adopted across the Europe nation played by the Napoleon armies. It strengthened the governance of French across most Europe nations. It is recorded that out of a total more than 50 battles; Napoleon only lost less than 10 battles (Walter, 1992). Other leaders have regarded the determination in the mind of the ruler as paramount in many nations when they rely upon military defense. Marking the end of the rule was the waterloo defeat. Arms and battles do not safeguard countries in my view better yet the events under the rule helped to strengthen belief and attachment to their countries by fighting for it. The unification of Italy and Germany was probably the foundation of modern nationalism. The year 1848 was a rest from the upheavals that swept across Europe where the liberals and nationalists who participated in the events took a new turn by